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  • Sharon Gee

European Solutions Partners with IRG to Launch Instant Effects in the U.S. Marketplace

LAS VEGAS February 13, 2019 International Retail Management and Consulting Group (IRG), a global leader in retail solutions, and European Solutions, LLC, a boutique sales and marketing agency that specializes in helping European-based health and beauty companies to flourish in the U.S. marketplace, have formed a partnership to launch the burgeoning UK beauty product line Instant Effects into American businesses.

Instant Effects is a stylish and scientific brand of beauty created by industry icon Richard Mears. After 25 years in the beauty industry, Mears developed the result-based facial products to deliver effective treatment for women of any age through patented and active technologies. Each product undergoes an independent clinical trial to prove its efficacy. Instant Effects is valued among users and industry experts for its vegan friendly, cruelty free and paraben free formulas.

The combination of European Solutions and IRG to launch the Instant Effects line in America was an ideal collaboration for Richard Mears. IRG’s experience and position as an industry leader in bringing specialty retail into the U.S. market and European Solutions connections made the move across the pond a smooth operation.

Chris Jennings, CEO of European Solutions in the USA stated, “I am thrilled and honored to announce the partnership formed on behalf of Instant Effects, a UK based manufacturer and marketer of high performing, high quality facial beauty products, for exclusive sales and marketing rights into the Cart/Kiosk and Spa trade classes here in North America.”

As Chris Jennings continued, “Linda and the IRG team have an outstanding reputation in these trade channels, not only in educational formats, but for proper mall site selection expertise, back end support and merchandising skills; end result-exceptional consumer sales results per unit exceeding industry averages across all points of sale. We look forward to launching the next “proactive-type successes” that Linda has achieved over the past 20 years.”

The distributor can greatly benefit by working directly with IRG. A starter kit provided by IRG allows for a quick return on results for distributors who participate in this productive beauty industry launch. IRG has an extensive history working with a wide range of manufacturers and successfully launching those brands within the direct-to-consumer marketplace. To purchase Instant Effects or for distributor inquiries, please visit the IRG website.

“Instant Effects will make a significant difference in the U.S. beauty industry,” said Linda Johansen-James, CEO and Founder of IRG. “We are excited to be a part of this award-winning product line’s launch and to work with distributors to ensure its success in the American marketplace.”

Reviewers rave about the overnight results from using Instant Effects’ Lash and Brow Volumiser, Instant Eye Lift, and 3D Lip Plumping Treatment, and Instant Effects’ extensive line of facial and beauty products.

Consumers are savvy to the increasing changes in the beauty industry and want their daily makeup routine to do more than cover blemishes or extend lashes. Instant Effects has created award-winning formulas that attract consumers. With visible results seen in 15 minutes, Instant Eye Lift has been named one of the top 3 best eye creams in the U.K. by The Daily Mail and other British beauty publications.

“Back-to-back live shows can be rather exhausting, especially if there’s a big night out in the middle,” said Emma Osborne, makeup artists for Nicole Scherzinger, Chrissy Teigen and Rita Ora. “Instant Eye is my go-to to hide any signs of tiredness.”

Instant Effects’ 3D Lip Plumping Treatment is a favorite among makeup artists to the stars. “Instant Effects actually works,” said Sarah Reygate, whose clients include Daisy Lowe and Florence Welch. “Lips were plumped without stinging or burning, and my lashes and brows looked thicker. Both products have an accumulative result.”

The Lash and Brow Volumiser is revered for its up to 40 percent increase in lash and brow hair thickness in minutes. “Instant Effects Instant Lash does exactly what it says on the tin,” said Desmond Van Staden Grundy, whose clients include Celine Dion, Nenah Cherry, Linda Evangelista and Sharon Stone. “Layered up, it gives a dramatic lash for beauty shoots without dropping or clumping. Close up ready lashes every time.”

About International Retail Management and Consulting Group

International Retail Group( IRG) is a trusted leader in direct-to-consumer retail operations, popup locations and carts and kiosks for some of the world’s top brands, perfecting the art of specialty retail marketing with direct experience in the operation of more than 1,000 locations and automated retail locations throughout the United States, Canada, Australia and New Zealand.

Headquartered in Las Vegas, IRG evolved from the largest owner-operated specialty retailer in the world, American Kiosk Management (AKM) which proudly served over 52 million guests, amassing more than $1.7 billion in sales for Proactiv®, the company’s most prominent client. Their customized specialty retail marketing includes testing, launching and operating multiple popups, carts, and kiosks for leading companies, including Guthy-Renker, One Two Cosmetics®, ABC Mouse, Solar City, Vivint Solar, and Hess Toy Trucks. For more information, contact Linda Johansen-James at 702-425-7255 or email her at


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Sharon Gee

Circle Dot Marketing